From the onset of working with Graphistudio I had hoped to eventually make it to their headquarters in Italy, to see their factory and of course the elusive castle that I’ve heard so much about. So you can imagine I was pretty excited to get the call to go out and create a promo for them this summer. It was an incredible trip. The food alone was worth it with three hour meals, I ate more prosciutto than should be legal. I did find time however to shoot a bit.
It was a tall order to fly to Italy, shoot a factory, a castle and interview various people in hopes to create a promo video that wasn’t about any one person or product but a whole company and its culture and passion. I quickly found there was no shortage of passion in Italy which in turn inspired me further to create this profile that I hope communicates Graphi’s enthusiasm and dedication to their product and customers.